They also ensure that the iPhone is packaged as attractive as possible to mirror other Apple products. In my opinion, this is quite effective because it allows customers to feel good and welcomed when entering their stores and it can also attract customers into buying the products as they allow them to try it before purchasing.
Again, in the Indian context, it is very essential that the efforts must be most productive and that an optimum use is made of the resources available to the organization. Recently, Apple was given the latest trademark certificate by The U. It sometimes gives free samples and incentives to its customers.
Coca-Cola Company success has been attributed by a well structured marketing plan. The branding and packaging of its products unique thus has a higher competitive advantage as opposed to that of its competitors.
Some non-financial market metrics can be used to measure the success of a business. One method that be used is where the product is given to the manufacturer by the producer where it is manufacturedthen taken to a wholesaler which sells the products to the retailers where the it can be purchased by the consumer However, this method is not as cost-effective and can result in a low profit margin for the producer.
Hour based pricing is when the business determines the price Free essays on marketing every hour of work they complete, typically seen in small businesses. However, advertising is much more than these activities and along with the work of the salesmen no doubt constitute part of the selling effort.
Therefore, the high quality processing speed also contributed the popularity of the product. Product identification involves knowing the identity of a product from its source of production, raw materials used in production, work —in- progress, finished product storage and the delivery of the products to the customers.
The management of a company should know it competitors so as to understand its strengths and weaknesess. This includes the iPhones. The variables include; pricing, sales, trends, positioning, clarity, quality, target market focus, packaging, advertising and customer service.
Figure 1 gives an overview look on how the store would be set up. For example, Apple has released the iPhone 3, 3GS and 4 which are all considered to be of the same product line because they all derived from the same product with similar physical characteristics, customer segments, distribution channels, pricing methods and promotional campaigns.
Coca-Cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry. Furthermore, Apple ensures that the iPhone is at its best.
Using this method, it saves the company the cost of maintenance of the physical store, however, the disadvantage is that they will have to pay for shipment, taxes and import duties.
This strategy is very successful with Apple because, generally, the products of Apple are purchased at by high class people who can afford it so no matter how high the price is, it would be sold in large amounts.
Sales forecast Sales forecast is derived through understanding a product, market for a product, price, promotional methods used, and types of distribution a channel for a product.
However, the disadvantages of the skimming strategy is that it limits its sales which means that it cannot lower costs by building sales volume, if the price of the particular product remains very high for too long, it may delay or entirely prevent acceptance of the product by the general market and early customers of the product may be highly annoyed when the company later drops its price for the product, and as a result, generate bad publicity and cause a very low level of customer loyalty.
Coca Cola company pricing is friendly as its products are recyclable therefore minimizing on the cost of producing the empty bottles used to pack its products. These metrics show the conditions and a circumstance facing a company that cannot be solved through using financial methods Baker Just complete our simple order form and you could have your customised Marketing work in your email box, in as little as 3 hours.
The Apple store has more number of apps than the Google play store which is a compliment for the large developer network which iPhone has. It is concerned with identifying existing needs and then converting them into a product or service.
They have an online store, retail outlets as well as wholesales involved in their distribution strategy. There are several different methods that can be used for the channel of distribution.
They also set goals that provide direction on how marketing should be carried out.
E-commerce can also be a way of distributing products to their consumers. Another method that can be used is where the retailer is cut out and the products are sold from the wholesaler who allows the consumers to come in and purchase the products either in bulk or smaller quantities.
These include target market objectives and market shares- total number of new or retained customers and rate and size of purchases made in a business.
Coca Cola Company overall objective has been to meet the needs of its customers, to penetrate the market through providing high quality products and having a big market share through distributing its products to all parts of the world.
Tables and graphs can be used to show the pricing trends and decisions of different products of a company.Essay on Marketing Plan. By Lauren Bradshaw. On Plagiarism Free Essays! Get Discount. Discount was successfully sent. Check your email! One Freelance Limited - custom writing service that provides online custom written papers, such as term papers, research papers, thesis papers, essays, dissertations and other custom writing.
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