Swot analysis of paint industry in nigeria

The Company shall extend its services to allow the customers make a choice of their colour. When these assessments are done and data has been collected, an analysis of the community can be made that informs the SWOT analysis.

Generally, paints are stored in air tight bucket. By means of additional ingredient or components to the product. A visible quality that objects have produced by the way they reflect light. It is supplied in 20kg containers.

It can be used inside or outside, protecting the building and at the same time improving its appearance. It gives rich mat finish, which is tough as well as beautiful. Is the bus company cutting routes?

paint industry

We offer our target customer, who is service seeking and not self-reliant, a vendor who acts as a strategic ally, at a premium price that reflects the value of reassurance that our coating systems will work.

Application in community organization[ edit ] As mentioned aboveSWOT can be crucial to determining the success of a project, while factoring in funding, as well as accessibility and logic.

We have buses that would serve the purpose of transportation and will therefore make available our goods to our customers any time they need them. Why buy EIRI reports? This plan include this summary, chapters on the company, product and services, marketing forecast, management team and financial plan.

In packaging we will also segment our products in smaller drums of five litters. It is not recommended for an exposed condition, etc. Adequate promotional tools e.

It is cement based decorative product specifically formulated to replace rendering and decorating by one operation. Some competitors within the industry produce similar products and use similar marketing strategies. This product is an interior and exterior wall paint. This product, fine build, has the following range of colours; white, magnolia, light cream, besiege, spray green, mild stone, covat green, blue and dark mushroom.

Berger Paints has excellent brand perception and brand awareness amongst its potential customers.


This survival of the fittest is also experienced in the paint industry. White, magnolia, beige, light green, pall grey, blue and brown etc. Mild cream, pink, tena-cotta, light green, mild blue, shirry, pale grey, dove grey, champagne.

Containers are always kept on tight. Hence, the entire paints producer uses the same marketing strategies and faces the same problems operate under the same economic, legal and socio-political environment.

Equally transportation difficulties was compounded by the rainy season as the location was inside village where erosion has damaged most of the road which are not tied, motor cyclist charges high fare.

Recent research efforts have been focused primarily on functionalizing the particle surface of the nanoparticles to make them more compatible with the coating resin systems, so that easy dispersion, low viscosity, and covalent bonding between the particles and resins are achieved.

The creative specialist can require background information in numerous ways.

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited)

The segmentation is to enable customers who have the need of small quantity of paint to also enjoy our quality product. Dependence on decorative segment where competition is intense 2. This product should be sound, clean and dry and be of good alignment with a far face. Green Horizon an initiative taken towards reducing waste and conserving natural resources; launching eco-friendly and energy efficient products 5.

For example, at 2 nanometers, the conductivity of metal particles changes and at 20 nanometers, the transparency of ceramic particles changes.

Berger Paints SWOT Analysis, Competitors & USP

It takes into account the mathematical link that exists between these various elements, considering also the role of infrastructures.

However, once the container has been opened, the contents should be used as quickly as possible.Swot Analysis Of Paint Industry In Nigeria SWOT ANALYSIS OF ASIAN PAINTS SWOT analysis is a basic, straightforward model that provides direction and. Receive supply/demand analysis of current markets for Paint and Coatings Industry Overview, future growth with five-year projections, and historical data Customer Logins Obtain the data you need to make the most informed decisions by accessing our extensive portfolio of information, analytics, and expertise.

The Marketing Strategies of the Paint Industry (A Case Study of Saclux Paints Limited) The Marketing Strategies – Survival is probably the most basic direct or indirect motivation for all company actions.

No company is in business to fail.

Paint and Coatings Industry Overview

SWOT analysis of paint manufacturer Dulux. Print Reference this. Published: 23rd March, SWOT analysis, Market Segmentation and Branding.

TASK 1: "The marketing audit is the process of taking stock of an organisation's internal and external factors." The marketing audit is a fundamental part of the marketing process.

SWOT analysis

Dulux is a market. Keywords: SWOT analysis, Business Environment, Macro and Microeconomic Factors Introduction Managing a business in the home country seems to be easier than going global; however, there are certain factors responsible for improving or hampering the competitiveness of the business operations, both at home and abroad.

The brandguide table above concludes the Berger Paints SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Swot analysis of paint industry in nigeria
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